Macys Plastic Surgery website - in process

Macys Plastic Surgery is the personal website of a plastic surgeon based in Manchester, United Kingdom. The goal was to create a refined, minimalist online presence that communicates professionalism, trust, and elegance while keeping the user experience intuitive and seamless.

I was responsible for the creative direction, website structure, and copywriting. The main focus was to translate the surgeon’s expertise and philosophy into a digital identity that feels credible, calm, and sophisticated. We developed a clean and modern visual language with subtle movement and neutral tones, emphasizing precision and confidence. The content was carefully crafted to highlight empathy, education, and the artistry behind surgical transformation — positioning the brand as both professional and approachable.

The result is a personal brand website that reflects understated luxury and human connection. It presents Dr. Mačys as a trusted expert and redefines plastic surgery through authenticity, clarity, and refined aesthetics.